Entry # 7 - Rooting Dumb into Men

I recently came across a blog that essentially was exposing male bashing in advertisemnt. As we go day to day and watch all these commerials on TV, we think nothing of it. It's mostly entertaining at best with the humor that appeals to many. The author of the blog sight called Dumb Men posts commercials and briefly provides a synopsis on what message is believed to be sent. The sight isn't much too look at and there is no real opinion as to what the author feels about the male bashing other than annoyance. Does a good job presenting the material, but thats as far as it goes.

With so many stereotypes going around that surround woman, sometimes there's a need to balance the field to avoid conflicts. In today's society, a lot of entertainment is based on belitting one another and no one really seems to care as to the consequences. A good laugh is worth it anyways right?

In the following commercial, a husband goes out to kill weeds but as a man, he is insensitive to what happens to everything else. As long as the goal is achieved then it is true success. The wife, who examines the job is not happy about the patch work. Then it proceeds to the wife schooling the husband in making right choices and to be more than one track minded by saying "kill the weeds, not the lawn." Then, as if it wasn't clear goes on to say "Got it?" as if the concept was incomprehensable to the man.

Now the purpose of the video was to sell Ortho's Weed B Gone Max. In essence, the message was that it doesn't take rocket science to figure out how to kill weeds while preserving wanted lawn grass. The product does it for you and kills even the hardiest of weeds. But as I look more into this, it doesn't only bash on the man's intelligence but on the woman's abilities also. To clarify, it is common stereotype that men are the ones that do yard work. However, in this video, the woman was the one with the so called smarts who knew exactly what to use and guided her husband to use it. So as a hidden message I see is that it so easy that even a woman can do it. Of course it appeals to women to be shown as intellectually superior to men, but that prideful thought blinds them from the hidden message. 

The bashing just never stops.